A dental visit that actually makes you smile — was the starting point.
To make that promise tangible, the practice needed a new name and identity that could carry bigger ambitions. We began by defining the brand through interviews which was followed by a workshop that shaped a clear brand platform. From this, we developed the concept “With a smile” — capturing both genuine care for people and strong clinical expertise.
The new name, Evident, signals an obvious, trustworthy choice of dentist, and reflects the dual focus in the clinic:
Evi (from evig — lasting), and Dent (the profession).
The identity balances warmth and openness with professional credibility through a wordmark with an integrated smile, subtle motion, and a visual and verbal toolkit that makes visits feel safe, friendly, and reassuring — built for continued growth.
