When I worked at Mission, a design agency based in Oslo, we developed a new visual identity for the agency, built around a single core idea: perspective. Mission approaches problems by looking at them from multiple angles until the right solution becomes clear, and the identity system turns that mindset into a tangible visual language. I was responsible for creating all graphics and animations across the system.
At the heart of the identity is a series of generative “sculptures” created with Processing, a code-based creative coding environment. Using reference portraits as input, the visuals translate image brightness into particle distribution and depth, forming three-dimensional point-cloud compositions. From one specific angle, the portrait resolves with clarity. From others, it becomes abstract, capturing how a shift in viewpoint can reveal meaning. Subtle rotation around the vertical axis reinforces this idea by continuously transforming the image as it turns.
Alongside the generative work, we developed a set of typographic animations in traditional motion tools. Letterforms begin aligned in a way that makes them appear similar and ambiguous, then rotate on their axis to reveal their true shape. This becomes another clear metaphor for perspective, where clarity emerges through movement, time, and a change in angle.
Together, these elements form a flexible identity system across digital, motion, and portrait applications. The result is expressive, cohesive, and concept-driven, with perspective as both the method and the message.
